GEO Strategy — Swiss Solar AI Visibility

External Mentions

Target: 15-20+ in 3 months

Industry Directories

Target: 10+ listings

AI Agent Visibility

Low

Target: Mentioned in answers

Estimated Budget

€0-6k

3-month campaign

Content Pages

Target: 7 knowledge hubs

🧠 How AI agents decide who to mention: AI models don't rank by keywords like Google. They look for entities mentioned on multiple authoritative sites with consistent information. More external mentions = higher chance of being cited.

Technical Site Optimization

Week 1-2 · Budget: €0 · TODO

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1.1 robots.txt — Allow AI Bots

⚠️ Critical: If robots.txt blocks GPTBot/Google-Extended, AI agents physically cannot read your website.

User-agent: GPTBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: CCBot
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: PerplexityBot
Allow: /

1.2 Schema Markup (JSON-LD)

Schema Type	What it does	Status
`Organization`	AI understands it's a company, location, products	TODO
`Product`	AI sees Phantom, TopCon Advance as real products	TODO
`FAQPage`	AI can lift your answers directly	TODO

1.3 Content Format — "Citation-ready"

First 50 words = clear answer (BLUF — Bottom Line Up Front)
Technical data in tables (AI loves tables)
Comparisons with competitors (Longi, JA Solar, Trina)

Entity Building — Industry Directories

Week 2-4 · Budget: €200-500 · TODO

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💡 Key principle: Each directory listing = a separate "vote" for AI, confirming Swiss Solar exists and what it does. Target: 10-15+ different domains with identical information.

Directory Listings

Directory	Type	Cost	Priority	Status
ENF Solar	Solar manufacturer catalog	Free / €200	🔴 Must	TODO
SolarServer.de	German solar portal	Free	🔴 Must	TODO
Europages.com	European B2B catalog	Free	🟡 Important	TODO
wlw.de	German B2B marketplace	Free	🟡 Important	TODO
Exportpages.com	B2B catalog	Free	🟡 Important	TODO
Kompass.com	International B2B	Free	🟢 Nice	TODO
Google Business Profile	Local/business	Free	🔴 Must	TODO
Crunchbase	Business database	Free	🟡 Important	TODO

Consistency Requirements (all listings must match)

Field	Value
Company Name	SSWISS GROUP AG (Swiss Solar™)
Address	Baarerstrasse 25, 6300 Zug, Switzerland
Description	Swiss-engineered premium solar modules. TOPCon technology. Tier 1 manufacturing.
Website	www.swissenergy-solar.ch
Category	Solar Panel Manufacturer / Solar Module Developer

Content Hubs on Website

Week 3-6 · Budget: €0-500 · TODO

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✅ Key insight: AI models answer questions. Your website must contain answers to questions B2B clients ask.

Knowledge Base Pages to Create

Page Title	URL Path	Purpose	Status
What is TOPCon Technology?	`/technology/topcon/`	Become AI source	TODO
Swiss Solar vs Chinese Panels	`/comparison/swiss-vs-chinese/`	Appear in comparisons	TODO
BNEF Tier 1 Explained	`/knowledge/bnef-tier-1/`	Associate with Tier 1	TODO
Solar Panel Warranty Guide	`/knowledge/warranty-guide/`	Capture B2B questions	TODO
Why Swiss Engineering Matters	`/about/swiss-engineering/`	Brand positioning	TODO
DuraGlassX™ Technology	`/technology/duraglassx/`	Unique content	TODO
Aluforce™ Frame System	`/technology/aluforce/`	Unique content	TODO

Page Writing Template

[H1] Question-answer format (e.g.: "What is TOPCon Solar Technology?")

[First 50 words] Direct answer — what AI will copy

[Table] Technical specifications

[Text] Detailed explanation with numbers

[FAQ] 3-5 Q&A pairs (Schema FAQPage)

[CTA] Contact / Request quote

External Authority — Publications & Community

Week 4-10 · Budget: €2,000-5,000 · TODO

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Paid Publications (Real Prices)

Platform	Type	Real Cost	What it gives
PV Magazine	Sponsored / Press release	€1,500-3,000	#1 solar industry publication
Solar Power Europe	Membership + listing	€500-2,000/yr	EU authority signal

Free Channels (High Impact)

Channel	Why it matters	Action
Reddit (r/solar, r/renewable)	ChatGPT frequently cites Reddit	Expert answers, not ads
Quora	AI source (especially Perplexity)	Answer solar panel questions
LinkedIn Articles	Google indexes, builds authority	2-3 posts/week
Medium	High DA, AI cites it	Technical deep dives

⚡ Reddit is king for ChatGPT. If there's a Reddit thread "Best solar panels in Europe" and Swiss Solar is mentioned there — ChatGPT WILL cite it. This is the single highest-ROI free action.

Monitoring & Iteration

Ongoing · Budget: €0 · TODO

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Weekly AI Test Prompts

Prompt to test	Target answer
"What are the best solar panels made in Europe?"	Swiss Solar mentioned
"Swiss Solar panels review"	Accurate info returned
"TOPCon solar panels manufacturers"	Listed among manufacturers
"Tier 1 solar panel manufacturers Switzerland"	Swiss Solar mentioned
"Premium solar panels for commercial projects"	Recommended

Google Analytics — Track AI Traffic

Filter referrer: chatgpt.com
Filter referrer: perplexity.ai
Track Google AI Overview clicks

📅

Timeline & Budget Summary

3-month roadmap

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Week 1-2

[PHASE 1] robots.txt + Schema markup + BLUF text on website — €0

Week 2-4

[PHASE 2] 10+ directory listings + Google Business + Crunchbase — €200-500

Week 3-6

[PHASE 3] 7 knowledge hub pages on website — €0-500

Week 4-10

[PHASE 4] PV Magazine publication + LinkedIn strategy + Reddit/Quora — €2,000-5,000

Week 6+

[PHASE 5] AI answer testing, iterations — €0

Optimal Budget (3 months)

€2,200 — €6,000

Minimum Budget (free actions only)

€0

🚫

What NOT to Do

Common mistakes that will waste money

▼

❌ Don't	Why
Buy mass articles on junk sites	AI detects quality — spam will hurt you
Write "we are the best in the world"	AI ignores self-promotion
Pay for "guaranteed ChatGPT mentions"	It's a scam — impossible to buy
Ignore Reddit/Quora	These are ChatGPT's primary data sources
Copy competitor text	AI recognizes duplicates
8 articles on one site in 2 weeks	Google treats this as spam

🧠 Generative Engine Optimization Strategy